Junior Creative Director and Scriptwriter based in Bandung. Transforming wild ideas into wild campaigns (yes, it’s as fun as it sounds).
With almost 4 years of experience in the world of creative agencies, I’ve had the pleasure of crafting ideas that are equal parts passionate and ground-breaking.
I thrive on flipping perspectives, giving fresh takes on stories, and weaving them together with a solid eye for direction.
Whether it's crafting campaigns or storytelling through scripts, I believe in pushing boundaries while keeping things real.
Tinder.
Tantangan Hari Raya #DariTinder
We all know the drill—Ramadan rolls around, and so do the “kapan nikah?” questions. For this campaign, I flipped that festive pressure into a playful moment of relief. With humor, local flavor, and a nod to Tinder’s bold and cheeky tone, I wrote a script that felt like it got the audience. By keeping the perspective relatable, we helped Tinder slide into conversations as more than just a dating app—it became the fun sidekick for navigating modern love (and nosy relatives).
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
Tinder.
#GerakPakeTinder
For Gerak Pake Tinder, I wanted to capture that familiar post-heartbreak feeling—when you know it’s time to move on, but you're not sure how. I leaned into humor, cultural slang, and a bit of hopeful energy to make the message land. It wasn’t just about dating, it was about encouraging movement, emotionally and literally. Through the script, I aimed to show that Tinder isn’t just an app for swiping, but a space for new beginnings, small wins, and unexpected connections. By speaking the audience’s language, the campaign became both fun and emotionally honest.
Just like the people it was made for.
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
Tinder.
#BisaBareng 2021
This campaign taps into the idea of connection, unity, and collaboration, especially relevant for a younger audience in a digital dating landscape. The hashtag itself, #BisaBareng promotes the message that Tinder isn't just about dating—it's about finding people to experience life with, whether it's friendships, shared hobbies, or even support systems.
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
My Mystery
Isyana Sarasvati
Music Video
Working on My Mystery was a rare creative ride. One that let me fully dive into the surreal, the theatrical, and the emotionally complex. Isyana had already carved out a bold artistic universe with her sound, and my challenge was to translate that into a visual story that felt just as layered and unpredictable.
In the creative process, I leaned into symbolism, duality, and dreamlike visuals. Crafting a narrative that didn’t explain itself too much, but invited the audience to feel and interpret. It was about letting go of logic and following the emotion. Collaborating closely with the team and Isyana herself, I focused on building a world that could hold her mystery: both dark and luminous, delicate and powerful.
It pushed me creatively—and reminded me how much I love storytelling that dares to be different.
Conceptualizing Idea | Scriptwriting | Creative & Art Direction | Co-directing
Tinder
Web Series.
April 2021 - Asrama Dahlia
With Asrama Dahlia, I wanted to move beyond the typical dating narratives and tap into something more layered. Such as friendship, self-discovery, and the chaos of young adulthood. Set in a girls’ dorm full of personality clashes and unexpected moments, the series gave me space to build characters that felt real, flawed, and funny. Just like the audience we were speaking to.
I focused on making each episode reflect the emotional highs and lows of navigating love and connection in your 20s. It wasn’t just about swiping right—it was about growing up, standing up for yourself, and finding your people along the way. Writing this felt like channeling the messiness of life into something entertaining, heartfelt, and relatable.
November 2021 - Kisah Manis Tinder
Kisah Manis Tinder was my chance to explore the softer side of modern dating. Those unexpected, feel-good moments that remind us connection can still be sweet, even in a swipe-right world. I approached the creative process with one goal: to make the stories feel real. Not overly polished, not overly dramatic—just honest slices of romance, friendship, and everything in between.
I wanted each episode to feel like a familiar story someone might tell over coffee—relatable, a little messy, but ultimately heartwarming. Through the writing, I aimed to capture the joy in the small things and show that Tinder isn’t just about matching, it’s about the stories that unfold after.
Conceptualizing Idea | Scriptwriting | Creative & Art Direction | Co-directing
“9-5: Junior Creative Director.
After hours: Frankenthaler in eccentric clothes.”
for Sonderlab
for Less Temporal
for Oppo Indonesia
for Gelap Ruang Jiwa
for Eiger by Anton Ismael
for Hijack Sandals
Teka Wears.
Born out of a desire to create fashion that speaks to the bold, authentic spirit of expressionistic women. Rooted in a love for comfort and effortless design, Teka blends contemporary trends with a commitment to individuality.
Every piece—from versatile tops to statement bottoms—is thoughtfully crafted to empower self-expression without compromising on ease or style.
At Teka, we celebrate the beauty of authenticity, offering clothing that feels as good as it looks, made for those who lead with their truth.
