Junior Creative Director and Scriptwriter based in Bandung. Transforming wild ideas into wild campaigns (yes, it’s as fun as it sounds) at Bujang Rimba.
With almost 4 years of experience in the world of creative agencies, I’ve had the pleasure of crafting ideas that are equal parts passionate and ground-breaking.
I thrive on flipping perspectives, giving fresh takes on stories, and weaving them together with a solid eye for direction.
Whether it's crafting campaigns or storytelling through scripts, I believe in pushing boundaries while keeping things real.
Tinder.
Tantangan Hari Raya #DariTinder
Tantangan Hari Raya campaign blends humor, cultural insight, and Tinder’s casual dating appeal by addressing a common festive season stress point (Ramadhan) with lighthearted humor. Tinder strengthens its connection to young Indonesians while positioning itself as a useful and fun tool for modern dating.
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
Tinder.
#GerakPakeTinder
Gerak Pake Tinder campaign taps into a common emotional experience for its target audience, using humor, relatability, and a touch of optimism. It’s a way of how brands can use cultural slang and real-life emotions to engage with younger generations, encouraging action while keeping the messaging fun and light. It reinforces Tinder's identity as a tool for not only dating but for creating meaningful connections and new beginnings.
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
Tinder.
#BisaBareng 2021
This campaign taps into the idea of connection, unity, and collaboration, especially relevant for a younger audience in a digital dating landscape. The hashtag itself, #BisaBareng promotes the message that Tinder isn't just about dating—it's about finding people to experience life with, whether it's friendships, shared hobbies, or even support systems.
Conceptualizing Idea | Scriptwriting | Creative Direction | Co-directing
My Mystery
Isyana Sarasvati
Music Video
Isyana’s MV offers a rich tapestry of visual storytelling, symbolism, and creative expression, matching the depth and emotion of the song. The visuals evoke a dreamlike quality, blurring the lines between reality and imagination, exploring something deeply personal and not easily explained. The artistic direction is highly polished, reflects to Isyana’s maturity as both a musician and visual storyteller.
Conceptualizing Idea | Scriptwriting | Creative & Art Direction | Co-directing
Tinder
Web Series.
April 2021 - Asrama Dahlia
"Sabotase Kencan Cici", "Perfect Match untuk Ayu" and "Nay Jangan Ghosting"
Tells about the friendship of 3 Gen Zs in the search of soulmates using Tinder.
November 2021 - Kisah Manis Tinder
"Tau-Tau Bahagia", "Pake Passpor", "Semua Nyambung Kecuali Satu", "Selera Berdua", and
"Satu Rasa di Saturasa"
A web series that tells about the couple Tinder journey.
Conceptualizing Idea | Scriptwriting | Creative & Art Direction | Co-directing
“9-5: Junior Creative Director.
After hours: Frankenthaler in eccentric clothes.”
for Sonderlab
for Less Temporal
for Oppo Indonesia
for Gelap Ruang Jiwa
for Eiger by Anton Ismael
for Hijack Sandals
Teka Wears.
Teka is my fashion brand poised to disrupt the market by offering carefully designed clothing items that prioritize comfort, design, and authenticity while remaining accessible. Teka aims to empower individuals who seek to express their uniqueness and authenticity through their fashion choices.
